Introduction. Many reforms are taking place in Ukraine within the framework of the
European integration. Modernisation of the health care system is one of them. In Europe, medical
insurance possesses are one of the most significant elements of the insurance market along with car
and property insurance. Notwithstanding this fact, the development of the Ukrainian voluntary health
insurance system is obstructed by several major objective and subjective factors. Purpose and
Results. This article examines classification of the voluntary health insurance system, demonstrates
trends in the dynamics of voluntary health insurance development, shows peculiarities of quantitative
and qualitative changes in its constituents and identifies problems and prospects of its development
in Ukraine. Such methods of research, as system approach, analysis and synthesis, dynamics and
structure valuation, and market segmentation have been used.
The authors of this article have generalised the classification of the voluntary health insurance
and calculated shares of insurance premiums for voluntary health insurance contracts and the level of
insurance payouts. The article determines the dynamics of the volume and level of insurance
payments on voluntary medical insurance in Ukraine in 2010-2015; as well as quantitative and
qualitative characteristics of the institutional development of the voluntary medical insurance in the
country. Besides, the factors that have a negative impact on the development of this part of the
insurance market have been defined.
У статті доведено важливість послуг добровільного медичного страхування як
інструменту захисту соціально-економічних інтересів індивідуальних і корпоративних
клієнтів. Уточнено класифікацію добровільного медичного страхування за видами,
суб’єктами, умовами договорів. На основі кількісних оцінок проаналізовано значущість
добровільного медичного страхування як сегмента страхового ринку. Визначено
закономірності динаміки чистих страхових премій і частки страхових виплат на ньому, а також
перспективи розвитку вказаного сегмента, які пов’язані з формуванням конкурентного
середовища та діяльністю асистанських компаній.
