Developing a system for assessing the activities of public administration bodies in public relations

Abstract

The article is devoted to the current problem of developing a high-quality, universal and effective system for assessing the activities of public administration bodies in public relations, taking into account the specific internal and external conditions of the existence of territorial entities of Ukraine. It is found out that the mission of the institute of public relations is the direct realization of the principles of democratic management in activity of public authority in the conditions of publicity, transparency, openness. It has been proved at the methodological level that relying on a high-quality public relations system, public authorities can make better use of communication and information opportunities to generate the necessary and/or acceptable public opinion on their activities, and, if necessary, organize appropriate monitoring of public opinion to adjust activities to existing or potential thoughts, by making public feedback mandatory. As a result of the synthesis of scientific, methodological and practical studies, the own clarified definitions of the concepts of “public” and “public relations” were provided. The main directions of public relations in local self-government bodies were formed and analyzed. A universal and effective system for assessing the activities of public administration bodies in public relations has been established. The main elements of the system for assessing the activities of public administration bodies in public relations were analysed. Public participation in decision-making requires an effective system with full transparency, engaged local leadership, strong feedback mechanisms, and community involvement in projects affecting diverse social groups.