Geburt und tod des charismas: maidan 2004 vs. euromaidan 2014 (diskursive besonderheiten der appelle in der antrittsrede von petro porosenko bei seiner amtseinführung am 7. juni 2014)

Abstract

The article covers four key areas: (1) various academic approaches to the interpretation of charisma as a religious, philosophical, sociological, andpersonalphenomenon; (2) inspiration as the main emotionalmechanism of political charismatic communication; (3) appellative instruments and their role during the twoMaidans (2004, 2014); (4) charismatic appellative instruments in Petro Poroshenko's inaugural speech on June 7, 2014. A charismatic leader's conviction and inspiration are conveyed to the audience through paraverbal channels (tone and gesture). We believe that charisma, or the state of inspiration underlying charismatic communication, can be expressed in the speaker s specific 'rapsodic 'prosody, individual voice characteristics, as well as certain gestures, which are always symbolic with charismatic leaders (e.g., a bulava (mace) in an outstretched arm symbolizing strong power). In order to describe the prosodic and kinetic features of charismatic appeal in Petro Poroshenko s speech, we studied (1) the correlation of the voice bar, amplitude, andpausation with prominent utterances within the speech («Crimea is Ukrainian. Periods); (2) the specifics of the accentuating gesture of the right arm within the utterance; (3) the instruments of intimizing the formal situation, humor, reducing the distance; (4) switching to Russian when addressing the Eastern regions of Ukraine; (5) reference messagesPEACE, UNITY, EUROPE, BATTLING CORRUPTION.